Privacy Policy
This privacy policy describes how your personal information is collected, used, and shared when you use or purchase something from gearupeverything.com (the “website”; including the contact form).
Name and address of the person in authority
Felix J. Lang Personal Consulting
Felix Josua Lang
Reichenhainer Straße 11
09126 Chemnitz (Germany)
Email: contact@gearupeverything.com
Telefon: +49179 9342201
Website: gearupeverything.com
Purposes and legal basis
- Consent Art. 6 Para. 1a EU GDPR Consent for the purpose of advertising measures, consent to the processing of special categories of data
- Fulfillment of contractual obligations Art. 6 Para. 1 b EU GDPR
- To fulfill contractual obligations;
- To be able to correspond with you;
- Legal requirements Art. 6 Para. 1c EU GDPR
- As part of the balancing of interests Art. 6 Para. 1f EU GDPR.
Where necessary, we also process your data to protect our legitimate interests or those of third parties. For example, this may be the case:
- To ensure IT security and IT operations
- To carry out payment processing
- For advertising purposes
- For measures to ensure house rules.
If we process your data to protect legitimate interests, you can object to this processing if there are reasons arising from your particular situation that speak against data processing (see also the section “Your rights”).
Personal data
When you visit the website, we automatically collect certain information about your device, including web browser information, IP address, time zone, and some of the cookies installed on your device. As you navigate the website, we also collect information about the individual web pages or products you visit, the websites or search terms that brought you to the website, and information about how you interact with the website. We refer to this automatically collected information as “device information”.
We collect device information using the following technologies:
- “Cookies” are data files stored on a device or computer and often include an anonymous unique identifier. More information about cookies, including how to disable cookies, can be found at http://www.allaboutcookies.org.
We use the consent tool “Real Cookie Banner” to manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) including the related consents. Details on how “Real Cookie Banner” works can be found under the following link.
The legal basis for the processing of personal data in this context is Art. 6 Para. 1 lit. c GDPR and Art. 6 Para. 1 lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.
The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we cannot manage your consents.
- “Log files” log actions on the website, and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files that collect information about how you navigate the website.
- “Matomo Analytics” is a plugin of the website creation service “WordPress”. If you do not want to allow tracking by Matomo Analytics, you can do so here:
You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.
Additionally, when you purchase or attempt to purchase something on the website, we collect certain information from you. This includes your name, billing address, shipping address, payment information (including credit card numbers, account information, or third-party payment service provider information), email address, and phone number. We refer to this information as “order information”.
In this privacy policy, we include both device information and order information under the term “personal data”.
Use of your personal data
We generally use the order information we collect to fulfill orders we receive through the website (for example, processing your payment information, arranging for shipment, and sending you invoices and/or order confirmations).
We also use this order information to:
- Communicate with you;
- Review our orders for potential risk or fraud and
- Provide you with information or advertising related to our products or services, as long as this is consistent with your privacy settings.
We use the device information we collect to screen for potential risk and fraud (in particular, your IP address) and generally to improve and optimize our website (for example, by analyzing how our customers navigate and interact with the website and to assess the success of our marketing and advertising campaigns).
We share your personal information with third parties who assist us in using your personal information as described above. We use Google Analytics to understand how our customers use the website. You can find more information about how Google uses your personal information here: https://policies.google.com/privacy?hl=de. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative (“NAI”) education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted ads here:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you can opt out of some of these services through the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/.
Do Not Track
Please note that we will not alter our website’s data collection and use practices when we receive a “do not track” signal from your browser.
Your rights
If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact form.
In addition, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the website) or to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Storage and storage period of data
If you place an order via the website, we will retain your order information for our records unless you ask us to delete this data.
We process and store your data as long as it is necessary to fulfill our contractual and legal obligations.
Further storage takes place if you have consented in accordance with Art. 6 Para. 1a EU GDPR or if we are obliged to store the data for a longer period in accordance with Art. 6 Para. 1c EU GDPR due to tax and commercial law retention and documentation obligations (from the German Commercial Code, the German Criminal Code or the German Fiscal Code).
Changes
We may change this privacy policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons.
More information
If you need more information about our privacy practices, have questions, or would like to make a complaint, please contact us by email at contact@gearupeverything.com or by mail at the address above.